From the New York Times:
... two metaphors are often used to describe scientific discovery and what we perceive as genius. Along with them come ingrained, subconscious associations that may have unintended consequences, according to a study published Friday in Social Psychological and Personality Science. Researchers found that we find an idea more or less exceptional depending on the metaphors used to describe it. And not just that: Those metaphors had different effects depending on the gender of the idea’s creator.
Read more here.
