When is it?
Mark your calendars for Oct. 9-10. For 24 hours, every gift to UW–Madison will add another flamingo to Bascom Hill. By Friday morning, you’ll see the hill transformed into a sea of pink — a joyful celebration of philanthropy, Badger-style.
Why flamingos?
Because Badgers know how to have fun with tradition. Back in 1979, the Pail and Shovel Party made campus history by covering Bascom Hill with 1,008 plastic flamingos as a cheeky welcome to the school year. The prank was so iconic that it became an annual fundraiser decades later. Now, every fall, the flock returns to honor that spirit of whimsy and generosity.
Why should I support L&S?
Because L&S is where it all begins. Half of all UW–Madison students call the College of Letters & Science home, and almost every single Badger takes classes here. We’re the beating heart of the University, the place that future scientists, artists, writers, leaders and problem-solvers call home.
Your gift to the L&S Annual Fund fuels:
- Breakthrough research: From environmental solutions to curing diseases, your support helps faculty and students tackle the world’s biggest challenges.
- Life-changing experiences: Programs like SuccessWorks and the Center for Academic Excellence turn dreams into careers, connecting students to mentors, internships and opportunities they never imagined.
- A vibrant, inclusive community: We’re committed to creating a welcoming environment where every Badger can thrive, because every voice deserves a chance to be heard.
- Cutting-edge spaces to learn and grow: Your generosity powers state-of-the-art classrooms and learning environments, like Morgridge Hall and Irving & Dorothy Levy Hall, making hands-on learning more exciting than ever.
When you give to L&S, you’re not just placing a flamingo on Bascom Hill. You’re placing a student on the path to discovery, leadership and lifelong success.
OK, I’m convinced. How do I give?
It’s easy! Visit uwflamingos.com/campaign/ls-annual-fund/ between Oct. 9 at 5 p.m. CDT and Oct. 10 at 5 p.m. CDT.
Can I get my own flamingo?
Yes — and this year there are more options than ever! If you give $100 or more, you can choose to receive a mini flamingo for your desk, bookshelf or home. Donors who give $350 or more will take home the classic full-size lawn flamingo. And if you’re feeling extra generous with a gift of $700 or more, you can even request extra flamingos to share. It’s our way of saying thanks for helping us turn Bascom Hill into a sea of pink.
How else can I participate?
Whether you’re on campus or cheering from afar, you can join the fun! You can see the flamingos in person, go flamingo fishing or show your L&S spirit online. Be sure to follow and tag @UWMadisonLS using #FilltheHill throughout the campaign, and check out the Fill the Hill website for more information about campus events.