Congratulations to Erin Meyer (MA'02, Library and Information Studies) and Alison Circle (MA'78, Library and Information Studies) who were named "2011 Movers and Shakers" by Library Journal.com.
Meyer and Circle were two of 50 innovators, community builders and leaders named Movers and Shakers.
Meyer is at Penrose Library at the University of Denver and Circle is at Columbus Metropolitan Library in Ohio.
Jane of All Trades
Erin Meyer splits her time between managing her university's research center and student outreach efforts. The dual functions pose no problem.
"I feel like I'm a salesperson for the best product in the world," she says. "And who can turn me down when what I'm selling is free?"
And fun. For one, her "mystery in the stacks" events have converted the talking points of a normal tour into clues that entice groups of students into racing around the library searching out leads. Read more ...
Brand Leaders
Alison Circle and Tina Thomas are both seasoned marketing professionals who have brought their expertise to public libraries. They didn't come a moment too soon.
"We are long past the time when libraries need professional marketing," believes Circle. "Marketing can help libraries drive real results: increased use, community presence, fundraising, you name it."
Circle handled clients like Target and American Express, while Thomas spent more than a decade at Nortel. Read more...