From One person, one algorithm, one vote: Campaigns are doing more with data, for better or worse

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Young Mie Kim has a theory about voters. Each one is basically a collection of data points that determine how that person will vote.

“In the data age, voters are defined based on an algorithm, based on a construction and reconstruction of data,” she said.

Two months after an election where political campaigns were blamed or credited for relying on voter data to an unprecedented degree, Kim, a professor and researcher at the University of Wisconsin-Madison’s School of Journalism and Mass Communication, is studying how campaigns used that data in Wisconsin and across the country.

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